Under the rubric of their hotel group, the Lungarno Collection, the Ferragamo family has spent nearly three decades expanding its offering to seven properties, but the five-star Portrait hotels are the jewels in their crown. (The first, Portrait Roma, opened in 2006, followed by Portrait Firenze, which sits in an unprecedented location next to Ponte Vecchio, in 2014.) With Portrait Milano, however, the group unveils its most ambitious project. yet, and not just thanks to its smorgasbord of 73 rooms and suites, which eclipse the more jewel-like proportions of their previous properties.
Conveniently located between the grand boulevard of Corso Venezia and the city’s shopping mecca, the central piazza was recently named a public square by the city’s mayor and will serve as a sort of artery. And for anyone who What is find themselves wandering around, they will have plenty to occupy themselves: the ground floor of the property now hosts a subsidiary of Antonia, the cult fashion boutique in Milan, which offers brands such as Loewe and Sacai; an outpost of the glitzy Beefbar restaurant chain; and the flagship store of SO-LE Studio, the jewelry brand launched by Ferragamo scion Maria Sole Ferragamo in 2019.
Then there’s the hotel’s own culinary program, which revolves around the 10_11 restaurant, run by 32-year-old chef Alberto Quadrio and overlooking the lush (and surprisingly large, at least for the center of Milano). Delivering high riffs on Piedmontese staples – think delicately arranged veal with tuna sauceor baked pumpkin with taleggio cheese fondue served inside the gourd – the space balances lavish interiors with Italian modernist influences with a livelier atmosphere after dark.