A KOREAN, ITALIAN MATCH: K-pop, South Korean idols and the country’s cosmetics and beauty industry have captured the attention of fans – and the luxury industry – around the world.

Now a new fashion company is launched, designed and developed by South Korean company Hyaloid over the past two years, made in Italy and called Maison du Dodo.

Fashion and accessories collections for men and women will be launched in early 2023 by the Italian company Fatrix Srl, marked by a logo representing the extinct bird. But the brand has already unveiled its website, Maisondudodo.com, to present the concept behind the line and teaser a few looks.

Hyaloid was founded by Shin Sang Hyun and is led by General Manager Oh Sang Hyeon.

La Maison du Dodo is led by Managing Director Jia Li Pirouni and is committed to achieving sustainable goals, from ethically sourced raw materials to low-carbon production processes.

Looks from the House of Dodo

On its website, the company highlights Italian know-how and expertise, with the aim of building a community that sees sustainability as a key asset. He also uploaded videos animated by two textile specialists: Claudio Testa, with a long experience at Loro Piana, and Bruno Landi, who worked for years at Lanificio Ermenegildo Zegna and then at Vitale Barberis Canonico, both boasting a Made in Italy production, superior fabrics and attention to the environment.

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