Mythri Movie Makers made a foray into distribution in Nizam with the releases of Sankranthi – Waltair Veerayya and Veera Simha Reddy. Both films performed well at the box office, bringing them profits, especially Waltair Veerayya is a huge earner.
Mythri claims that their own cast office has helped them a lot and they have made significant gains over Dil Raju and Sunil’s cast by negotiating the rents.
Building on this success, Mythri’s distribution office partner Sasi is focusing on the next steps.
Buzz in the industry is that he started approaching exhibitors to rent their halls. There are two types of theaters here.
Some of the theaters in Nizam neighborhoods are in poor condition. They need urgent renovation. The owners of the theater begged Dil Raju and Suniel to take over, but they didn’t care about them. Mythri will focus on this segment.
The second segment is for theaters currently working with Dil Raju. Right now they are a little reluctant.
“Whenever Mythri contacts them, they immediately call Dil Raju about the approach. But you never know because in the end, it’s all about business,” a source told us.
Sirish in particular was very angry with Sasi during the negotiations for the Sankranthi theatres. Their side repeatedly raked in that Sasi was not local but was trying to dictate terms to Nizam. But the same Sasi is trying to pull the strings in a big way.
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