MySize Inc (NASDAQ:MYSZ) announced that Germany-based fashion brand Rotholz has selected and fully implemented its Naiz Fit sizing solution on its e-commerce site.

Israel-based MySize explained that Rotholz is a multidisciplinary fashion brand that represents artistic aesthetics with a strong identity and high quality standards.

Showing how fashion can be made in harmony with nature, people and ethics, the company said Rotholz works in collaboration with creatives around the world to combine advanced design and production processes.

“Naiz Fit is now used across Europe and beyond to create a superior customer experience and support sustainable shopping,” MySize CEO and Founder Ronen Luzon said in a statement. “

READ: MySize says iconic eco-brand Natura is launching with its Naiz Fit sizing solution for a better fit and better fit

“We welcome Rotholz as the latest fashion brand to adopt a MySize sizing solution and are thrilled to be part of their sustainability ethos,” he added.

MySize is an omnichannel e-commerce platform and provider of AI-powered measurement solutions to drive revenue growth and reduce costs for its business customers.

The Company’s sizing solutions, MySizeID and Naiz Fit, are software-as-a-service (SaaS) products offered to fashion brands and retailers worldwide.

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