Kevin Feige is extremely optimistic about the future of the comic book movie industry.

There’s no denying that audiences have absolutely adored comic book movies in the past, as there are 11 of them in the top 30 grossing movies of all time.

People seem to be flocking to cinemas to see the latest hero defeat villain, and the president of Marvel thinks it’s going to be a very long time.

He spoke with Jason E. Squire on the The Movie Industry Podcast on how the comic book movie genre has developed over the past few years.

“I’ve been at Marvel Studios for over 22 years, and most of us here at Marvel Studios have been together for about a decade or more,” he explained.

    Kevin Feige has revealed that there will be at least three films in the Phase 6 category. Credit: Alamy.
Kevin Feige has revealed that there will be at least three films in the Phase 6 category. Credit: Alamy.

“Since probably my second year at Marvel, people have been asking me, ‘Well, how long is this going to be? Will this comic book movie fad come to an end?

Squire asked if he thought there would be a time in the future when audiences would lose interest.

Feige replied, “I didn’t really understand the question. Because to me it was like saying after carried away by the wind, “Well, how many more movies can be made from novels?” Do you think audiences are going to get mad at movies adapted from books?

“You would never ask that question, because there’s an inherent understanding in most people that a book can be anything.

“A novel can have any type of story.

“So it’s all about the story you’re translating. Non-comic readers don’t understand it’s the same in comics.”

He’s not wrong, but then again, there are far more books to adapt into a movie or TV series than there are relevant and engaging comics.

Credit: Marvel
Credit: Marvel

But Feige says the world of comics is so vast and rich in characters and stories that the end of adaptations is far from on the horizon.

“I’ve found that if we tell the story right, and adapt it in a way that audiences – knock on wood so far – follow us over 22 years later… we can [make] all types of movies that share two things: the Marvel Studios logo above the title and a seed of an idea for our publishing story,” he added.

However, a study published last year found that audiences certainly miss superhero stories.

A Morning Consult survey found that 59% of all respondents enjoy superhero movies.

While that doesn’t sound too bad, that number is down from 64% in November 2021.

People who responded to the study said they “got a little tired of so many of them,” which is fair considering how many productions have been greenlit in recent years.

The number of self-identified Marvel fans who love superhero movies has also increased from 87% to 82%.

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