Youssef Marquis, long head of communications for LVMH’s Givenchy and Louis Vuitton brands, will open a new Paris-based agency with backing from the French luxury conglomerate.

The eponymous Marquis agency has partnered with LVMH to advise the group’s brands, as well as to take care of external clients, work on celebrity marketing, image and strategic communication.

Working closely with stylists, agents and talents, Marquis played a key role in connecting LVMH with pop singers, influencers and Hollywood stars as celebrity marketing rose to prominence in the fashion industry. the fashion.

For 12 years at Givenchy alongside designers Riccardo Tisci and then Clare Waight Keller, Marquis helped the fashion house renew its cultural relevance by dressing stars like Beyoncé, Madonna and Kim Kardashian (becoming the first European luxury brand to embrace the American reality TV star). The executive remains close to Tisci and Kardashian.

In 2018, Marquis helped Givenchy score one of the biggest celebrity placements in recent memory: designing the dress for actress Meghan Markle’s wedding to Prince Harry.

As director of fashion communications at Louis Vuitton since last year, Marquis has helped the brand secure deals with a new generation of high-profile ambassadors, including Cate Blanchett for jewelry and Bradley Cooper for watches. He also helped the brand source talent for a recent campaign featuring rival footballing superstars Lionel Messi and Cristiano Ronaldo, timed to coincide with the FIFA World Cup.

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