Adore Me emphasizes that everyone is welcome to join the brand’s fashion show livestream: customers, friends, teammates, influencers, etc.
— Chloé Chanudet, Marketing Director at Adore Me
NEW YORK, NEW YORK, USA, Jan. 24, 2023 /EINPresswire.com/ — Adore Me, known for being the first lingerie brand to offer extended sizes across all categories, is hosting its own fashion show and catwalk New York Week for the second consecutive year, produced by Planet Fashion. Showcasing new styles from their Valentine’s Day and bridal collections, as well as upcoming styles with a Y2K-inspired twist, Adore Me will walk NYFW on February 10.
“Our goal with the New York Fashion Week Adore Me show is to create an experience where everyone is welcome to watch the show and enjoy Adore Me products. We will leverage technology and broadcast solutions in direct to ensure that every customer has the opportunity to connect, wherever they are. It’s really an open invitation,” said Chloé Chanudet, Chief Marketing Officer at Adore Me. “This notion of inclusivity will be reflected also not just in our lingerie, but in our diverse group of models who represent all sizes, backgrounds, colors and body types.” Committed to finding new talent in unconventional ways, part of the runway models d ‘Adore Me’ are lesser-known micro-influencers discovered through the Adore Me Creator Platform: an in-house, consumer-grade software designed to give ordinary people the opportunity to promote publicly display the products they like.
Knowing that their clientele is geographically spread across the country, Adore Me makes their NYFW show even more accessible by streaming the event live on AdoreMe.com. In collaboration with Caast.TV, Adore Me customers will not only be able to watch the show from anywhere in the country, but they will also be able to shop the styles featured on the catwalk without even leaving the live stream.
About Adore Me
Founded in 2011 as a disruptive online lingerie startup, Adore Me has grown into a DTC womenswear brand that caters to women of all sizes and budgets. The company is transforming the way people shop with a pioneering home trial commerce service that offers a variety of apparel categories, including and outside of lingerie. As an innovation-driven team, Adore Me is revolutionizing affordable sustainability with cutting-edge technologies and advanced innovations at affordable prices.
Connect with Adore Me on Facebook, Twitter, Instagram and LinkedIn.
Caast.TV is committed to delivering premium live commerce experiences for brands, e-commerce sites and marketplaces. The software development company integrates plug-and-play cloud solutions with live streams and buyable videos to optimize conversion and engagement rates.
Connect with Caast.TV on LinkedIn.
For more information and press invitations, please contact Trang@planetfashiontv.com
Planet TV Mode
write to us here
Visit us on social media: