Jigsaw has expanded its ‘Jigsaw Forever’ circular concept with the launch of its internal REPAIR REWEAR service, as well as the opening of a temporary second-hand fashion store in partnership with the resale and rental platform MyWardrobeHQ.
The REPAIR REWEAR service will be free for one year from the purchase of a garment, after which a nominal fee will be incurred for any repairs. Repairs will be carried out by mother-daughter duo Karen and Tara at the brand’s Swindon warehouse.
At the same time, a pop-up store, in partnership with MYWARDROBEHQ, has opened on Kensington High Street offering pre-loved and archival jigsaw pieces and will remain open while supplies last. Visitors to the shop will also have the opportunity to exchange old objects for vouchers to spend in the store.
These initiatives follow the launch of Jigsaw Forever in partnership with MYWARDROBEHQ (MWHQ) in July 2022, which offers Jigsaw clothing for resale and rental. Along with the ability to rent items individually, the service also includes a subscription service allowing customers to refresh their wardrobe monthly with rented items. Customers can also use the platform to redeem pre-liked items for Jigsaw vouchers, the value of which is calculated based on the item category.
In addition to offering resale and rental, Jigsaw is committed to prioritizing the creation of “consciously designed and sustainable collections”, using, where possible, fully traceable and responsibly sourced natural materials. .
CEO Beth Butterwick said of the latest expansion of the circular initiative: “With the secondary market growing 11 times faster than the primary market, sustainability will undoubtedly transform the fashion industry over the next Next 10 years Our research tells us that our customers appreciate the beauty of our products, often keeping them in their wardrobes for years.
“Our partnership with MWHQ not only allows existing and new customers to enjoy exceptional pieces through rental and subscription, but also to experience unique pre-loved Jigsaw unicorn pieces. With style longevity that endures over disposable fashion, these options open us up to a much wider audience of age groups to fall in love with 50s Jigsaw ethics.”
Jigsaw is one of the best-known names in British fashion, having been founded in 1970 by John Robinson. He is known for collaborating with renowned architects, upcoming photographers and craft mills, makers and designers, bringing elevated design to the British high street.