Backpack brand JanSport has launched its collection of highly accessible shoulder bags and backpacks aimed at consumers with disabilities.
The Adaptive Center Backpack and Adaptive Center Sling Bag, which come in black and misty pink color combinations, were co-designed with the disability community with help from disability advocacy group Disability :IN.
Disability:IN was able to connect JanSport with consumers with disabilities to create consumer focus groups. Project inception to product launch took three years, as the company was keen to ensure that it fully understood market dynamics and customer needs.
Monica Rigali, VP, Global Brand, JanSport, told Cision PR Newswire, “JanSport strives to meet consumers where they are by listening carefully and developing products that are inclusive, stylish and functional, while simultaneously providing an opportunity for personal expression.
“Consumers with disabilities have played an incredibly important role in our adaptive journey, from design to testing, and this collection would not have been possible without their honest guidance, feedback and support.”
The Foreign Office of the Confederation of British Industry (CBI) says the purchasing power of people with disabilities in the UK was estimated at €175 billion a year in 2020. The market potential for imports of adaptive clothing in the UK was estimated at 2.8 billion euros. in 2018.
The well-known brand’s entry into the adaptive clothing industry is joined by Tommy Hilfigure’s Adaptive collection, which was recently added to Zalando, an online fashion and lifestyle platform. Even children’s entertainment giant Disney launched a range of adapted Halloween costumes, which included sets of wheelchair covers and other easy-to-access features for children with disabilities.
There has been a recent uprising in accessible fashion, Adaptista, run by people with disabilities, has launched a ‘first of its kind’ premium e-commerce platform in the UK, which offers a curated array of brands selected offering inclusive fashion, beauty and lifestyle. some products.
https://thiis.co.uk/jansport-enters-the-adaptive-fashion-market-with-highly-accessible-range-of-bags/https://thiis.co.uk/wp-content/uploads/2023/01/JanSport-Adaptive-Collection-900×652-1.jpghttps://thiis.co.uk/wp-content/uploads/2023/01/JanSport-Adaptive-Collection-900×652-1-150×150.jpgWritingRetailer NewsTrade Newsaccessible clothing,adaptive clothing,adaptive clothing,fashion industry,JanSport,wheelchair bagsBackpack brand JanSport has launched its collection of highly accessible shoulder bags and backpacks aimed at consumers with disabilities. The Adaptive Center Backpack and Adaptive Center Sling Bag, which come in Black and Misty Pink color combinations, were co-designed with the disability community with the help of a people’s advocacy group disabled…Millie YorkMillie