House of Blueberry, a digital fashion house in the metaverse that has sold over 20 million digital assets across various platforms like Roblox and The Sims, has raised $6 million in seed funding to grow its digital fashion business in the metaverse and interactive entertainment.

The seed round was led by Makers Fund and the digital fashion house will use its newly secured fund to expand its partnerships with new games as well as online worlds to reach a wider audience.

Mishi McDuff, Founder of House of Blueberry, said, “Our ultimate vision is to become the world’s largest digital fashion house. Although still in its infancy, we are proud of the foundations we have already built and are excited to partner with interactive entertainment experts at Makers Fund and have more firepower. to continue to build authentically for and with our community, to fuel creation, aesthetics and ambitious self-expression on any digital platform where it matters.

House of Blueberry aims to provide users with the next level of self-expression for creators, digital dwellers, and gamers. The company has also created a brand in an emerging space with significant opportunity.

“Over 62 million [items of] clothing and accessories were created by players on Roblox only in 2022,” said Lia Zhang, investor at Makers Fund. “The numbers are growing rapidly every year and we’re starting to see more and more games and platforms understand the importance of user-generated content.”

The company has catapulted itself into the world of digital fashion by collaborating with brands like Natori and Boy Meets Girl to launch their first virtual collections which will see Jonathan Simkhai kick off the first Metaverse Fashion Week with Broadway’s Dear Evan Hansen creating digital versions of the show’s blue polo shirt. .

Zhang added, “We believe that as many of the best games and virtual worlds have become social networks, it is more important than ever to provide customization to our characters as they represent our digital identities. We share Blueberry’s vision that digital fashion and personalized design are at the heart of online self-expression, and we’re thrilled to support Mishi and her team as they explore new aesthetics and grow on new new platforms and communities.

In addition to securing new partnerships, House of Blueberry will also use this round of funding to accelerate the growth of new communities and expand into new games and online platforms.

This article first appeared on BeyondGames.biz.



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