House of Blueberry, the metaverse’s leading digital fashion house with over 20 million digital assets sold, raised $6 million in seed funding. The goal is to expand its digital fashion business across Web2 and Web3 platforms, and into the interactive entertainment industry.

blueberry house
House of Blueberry, the leading digital fashion house, raised $6 million in seed funding. Credit: @WearBlueberry

House of Blueberry Seed Funding Details

Led by Makers Fund, seed round funding will be used by Blueberry to secure new partnerships with other games and virtual worlds. Considering these points, expanding its audience is the main reason for this decision.

Mishi McDuff, the founder of House of Blueberry, said the following:

โ€œOur ultimate vision is to become the largest digital fashion house in the world. Although still in its infancy, we are proud of the foundations we have already built and are excited to partner with interactive entertainment experts at Makers Fund and have more firepower. to continue to build authentically for and with our community, to fuel creation, aesthetics and ambitious self-expression on any digital platform where it matters.

Additionally, the round of funding will allow House of Blueberry to advance its growth into new communities. To do this, masculine and androgynous designs, as well as makeup, accessories and other virtual assets will emerge.

About HOB

Founded in 2012, House of Blueberry has sold over 20 million HOB digital assets across multiple platforms such as Roblox, The Sims, and Second Life. Additionally, the company has gained popularity in the digital fashion world by partnering with brands such as Natori and Boy Meets Girl. Thanks to these partnerships, House of Blueberry launched its first virtual collections. This includes Jonathan Simkhai’s first Metaverse Fashion Week and Broadway’s first-ever Metaverse Fashion Drop with Dear Evan Hansen. So we can’t wait to see what HOB does next!

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