Over the past two years, it’s fair to say that the sneaker and streetwear industries have seen changes. Throughout 2022 in particular, many have wondered if we’ve passed the peak of streetwear – the fashion world has spent the last year telling us it’s over with sneakers and it’s time to grow .

For the first time in a long time, the sneaker industry has emerged from its hyper-growth phase, plunging almost 17% from 2021. White belts and Heron Preston t-shirts to see – instead, Aimé Leon Dore’s understated, preppy aesthetic was all the rage. To top it all off, adidas ended its longstanding partnership with Ye, halting (admittedly overdone) production of co-branded styles that had the scene in a stranglehold since 2015. Last year was all about mules , UGG, moccasins, and Birkenstock. On the trails, hoodies and sweatshirts were rare. But look to Milan and Paris in 2023, and you’ll realize that the high fashion world isn’t done with sneaker brands just yet.

At Auralee, Martine Rose, BOTTER and sacai, sneakers (or more importantly, sneaker collaborations) were always on the menu, managing to put to bed both rumors of a declining streetwear scene and a move away from the collaborative culture For three of the four, the move came through longstanding existing partnerships, although BOTTER isn’t the only high fashion brand Reebok has hinted it will be collaborating with this year.

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