Clarks held a five-day showcase of the best of its brand at Paris Fashion Week last week as part of plans to boost its presence in Europe.
The British shoe brand took over Galerie Joseph in the heart of the city from January 17 to 21.
Located on rue Froissart, the showroom traced the history of some of Clarks best collaborations and showcased a selection of products, including popular Originals and top Fall/Winter 2023 picks. The brand also celebrated the upcoming launch of the new Torhill style with Salehe Bembury and the Slam Jam Wallabee.
Clarks also chose Paris for the opening of its first concept store outside of Paris. Due for a spring/summer launch, the new boutique will aim to go beyond traditional retail to create an immersive shopping experience for customers while channeling the brand’s rich history. It will also offer a repair and customization service and will host in-store launches and events.
Tara McRae, Director of Digital and Marketing at Clarks, said: “We are thrilled to be showing up again at Paris Fashion Week, showcasing some of the best parts of our brand. France is a key market for us going forward, so PFW was a no-brainer.
“And what makes it even more exciting is this week’s global reach. 2022 has been a tremendous year for Clarks as a brand, and 2023 is shaping up to be even more exciting.
“Our product stories, brand partnerships and innovative store concepts are some of the things that will make this year one to remember.”
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