A clothing display in a Shein store.

Imagine, you mind your own business, do your own thing and don’t bother anyone. You are simply living your life to the best of your ability. Then one day, you get a message on social media from a follower on TikTok: Shein put your face on a dress.

What is Shein? It’s the final boss of fast-fashion let’s-destroy-the-environment-in-pursuit-of-current-trends-at-too-low-prices, and personally, I’m not a fan. They’re frequently accused (and sued) of copyright infringement, and look, there’s just no way to make working conditions humane at the prices they charge, despite Shein’s promises to do better. .

According to a report by Fortune, “In China, workers are allowed to work up to eight hours a day, with three additional overtime hours, and are promised at least one day off a week.” That same report says an internal investigation by Shein (launched in response to the findings of a documentary) found massive violations of these labor laws.

The output writes:

Shein launched an investigation after the British Channel Four documentary Untold: Inside the Shein Machine alleged that the workers were put on 16-hour days, given one day off a month and earned a salary of about 4,000 yuan ($572) a month to produce hundreds of garments for the retailer every day online.

In an independent audit, commissioned by Shein and carried out by Intertek and TUVR, the company found that workers at two of its factories were working 12.5 to 13.5 hour days, which it says is “significantly less than what is claimed in the documentary”, but still more than what is legally allowed by local legislation.

People work over 12 hours a day, six days a week or more, for clothes that are ruined after a few washes, which are probably IPs stolen from artists, or more relevant to this story, a woman’s face who didn’t license his likeness to Shein. Costs! Let’s go.

Yep, that’s right, a personal stylist and designer named Tami — @sterk_acres on TikTok — was minding her own business and this happened:

As you can see, she has a very particular look: blue pompadour, glasses, red lips. It’s not a case of “oh it could be anyone”. She has style, and it was cut. More importantly, she doesn’t think it’s a coincidence either:

Need more proof? Here it is, with the dress:

Come on, it’s obvious.

So I had a few friends who worked in the fashion industry in LA One was a vintage wholesaler in LA who had a contract with another fast fashion company, and she had a deal with them that she would bring them a certain number of coins each month that they could cannibalize, copy and put on the market. Another friend designed textiles and frequently checked other artists’ Instagrams for inspiration for her own work. What I mean is that this type of copying/”inspiration” happens frequently in the industry. Tami has 331.8k followers on TikTok and 12,100 followers on Instagram. It therefore has a following and a distinctive style. I don’t think that’s overkill. I think Shein does such a volume that a designer saw her, had a deadline and a quota to meet, and thought he could get away with it because he make usually get away with it. The same thing happened with Lularoe who stole prints.

It sucks for the person it happens to because a big company that only cares about its bottom line is using your face – which in this case is also part of a person’s business because they are a stylist – to make money. I’d be pissed, because there’s no consent, and it’s just scary that someone could do this to another human being. So let’s end on a positive note, here’s a link to @sterk_acres’ online store, Sugs’ Shoppe if you want to support her, or just check out her style.

(featured image: Presley Ann/Getty Images for SHEIN)

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