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Global attention has been drawn to K-pop, South Korean idols and the country’s cosmetics and beauty industry by fans and the luxury industry.

A new fashion collection called Maison du Dodo is being launched. The collection was created and developed by South Korean company Hyaloid over the past two years.

Italian company Fatrix Srl will launch its clothing and accessories lines for men and women in early 2023. The collections will be identified by a logo featuring the endangered bird. However,, the company’s website, has already been unveiled and serves as a platform for introducing the concept of the line and teasing some looks.

Managing Director Jia Li Pirouni is the driving force behind Maison du Dodo, which is dedicated to sustainable goals, from ethically sourced raw materials to low-carbon production techniques.

It is pertinent to state that Shin Sang Hyun launched Hyaloid, which is currently led by Oh Sang Hyeon as CEO.

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